Freelance animation, illustration & motion design
Client: 90 Seconds
Project: 30-second YouTube ad for the Dan Murphys promoting the Jameson Caskmates and Boilermaker project
Role: Storyboard, illustration, animation, music, audio editing and mixing.
Music from Premium Beat
This hand-drawn style of animation was actually made 100% on the computer using Adobe Illustrator to build the images and After Effects to animate it. It melds the old world of Irish Whiskey’s origins with the new world of craft beer.
I made it! Day 10!!! What’s 15 x 10? That is how many minutes I have spent on this #15minmograph challenge.
This week Ryan Plummer (the originator of the challenge) suggested focussing on patterns, so I did. I only had 10 mins realistically today so I kept it simple and tried to build the pattern on it a way that draws the down the image, by offsetting and cascading the motion. It is simple and clean but I like it.
This time I was inspired by fellow members of the School of Motion Alumni group. At this stage, 3 members have tackled the offset stroke look for their #15minmograph submissions and it works so well. With little effort, you can stylise your design and amp up your follow-through animation.
On top of that, it was nice to get back to bounces and then, inspired by the fact that the last few submissions have ignored the resolution restriction, I played with the space itself, the barriers of the 1000×1000 square forming the barriers of the trap.
