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Artesian Branding Kit

12.12.2016 by Hayley Rollason //

Working with the delightful and talented team at Young Wisdom, I was tasked with developing and animating branding kit for use in an online video campaign for Artesian Investment Manager.

Artesian animated logo
Artesian animated logo

With no style guide, branding and inspiration was pulled entirely from the Artesian website, and so the pinstripe titles were born. As part of the package 2 full frame title screens were developed, a social call to action, a lower third and then a suite of animated logos for use across various scenarios, including a partner logo lock up. Given the brand enjoys a range of colours in their pallet the kit also enjoyed a range of colours and the built in option for the editor to change the colours appropriately, as the brand developed, and even opt for a transparent background for pairing with footage, as was ultimately chosen for the below examples.

Colour picker for motion graphics branding kit
Colour selector for Artesian branding kit

This is certainly not the first time I have used After Effects to develop a brand kit for an editor to use, but this is the first time I went into using expressions to tie the assets to controllers to allow After Effects novices to easily make text, size and colour, changes after project handover.

The next area of focus  in the branding kit realm is setting up edit options in Premiere when the files are dynamically linked. I have been dying to get into it and now seems like a good time.

Categories // After Effects, Branding Kit, Client Work, Motion Graphics, Motion Graphics, Portfolio, Video, Web Video Tags // after effects, artesian invest, branding kit, cairns, expressions, motion designer, motion graphics, video branding kit, video marketing, web video, young wisdom

Endless doors

12.05.2015 by Hayley Rollason //

 

Categories // After Effects, Learning, Tutorial Tags // adobe after effects, after effects, endless doors, expressions, premium beat

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“Hayley brings positivity, professionalism and diligence to every project she works on.”


Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

Animation and motion graphics services
2020-10-15T12:50:01+11:00

Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

"Hayley brings positivity, professionalism and diligence to every project she works on."
https://curl.co/testimonials/hayley-brings-positivity-professionalism-and-diligence-to-every-project-she-works-on/

“we were really impressed with her artistic skills and quality of work”


Rita Francis
AOD Project Officer
QAIHC

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:17:33+10:00

Rita Francis
AOD Project Officer
QAIHC

Full recommendations available here

"we were really impressed with her artistic skills and quality of work"
https://curl.co/testimonials/we-were-really-impressed-with-her-artistic-skills-and-quality-of-work-2/

“Our expectations were met with a very high standard”


Samuel Carroll
Project Officer
WTMA

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:22:43+10:00

Samuel Carroll
Project Officer
WTMA

Full recommendations available here

"Our expectations were met with a very high standard"
https://curl.co/testimonials/our-expectations-were-met-with-a-very-high-standard-2/

“We look forward to working with her again.”


Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:26:40+10:00

Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

"We look forward to working with her again."
https://curl.co/testimonials/we-look-forward-to-working-with-her-again-2/

“Hayley’s great animation and storytelling”


Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:07:29+11:00

Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

I really appreciated working with Hayley and found that Hayley understood the brief from the get go and brought along great ideas to the storyboarding and creative process.
https://curl.co/testimonials/hayleys-great-animation-and-storytelling/
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