Freelance animation, illustration & motion design
by Hayley Rollason //
Client: 90 Seconds
Project: 30-second YouTube ad for the Dan Murphys promoting the Jameson Caskmates and Boilermaker project
Role: Storyboard, illustration, animation, music, audio editing and mixing.
Music from Premium Beat
This hand-drawn style of animation was actually made 100% on the computer using Adobe Illustrator to build the images and After Effects to animate it. It melds the old world of Irish Whiskey’s origins with the new world of craft beer.
by Hayley Rollason //
Contracting for Anvil Media, I recently produced an animated explainer video for MedicineList+. This is a smartphone app to help people by managing their medications and assisting them in talking with medical professionals.
Being an app with a wide variety of use cases, the script was written around 3 key character, Jay, Edith and Sarah. Each character has different conditions, medications, doctors and lifestyles to manage, but with each, the app is a big help. This is clearly communicated through animation as we are able to transplant all aspects of the person’s experiences into a single frame and are therefore able to communicate the benefits in one hit but without overwhelming the viewer.
Along with this 3.5 min version, 4 x 30-second versions were also produced. Separating each of the character stories into a single piece as well as a piece targeting Doctors and medical professionals to encourage them to share the app with their patients.
https://www.youtube.com/watch?v=7dmQU16-7kg
Jay’s story
https://www.youtube.com/watch?v=X2w0c0pQv6I
Sarah’s story
Edith’s story
Dr Leigh’s story
https://www.youtube.com/watch?v=5TxkO3-3IKI
by Hayley Rollason //
Alongside the virtual tour, hosted by Brendan Cowell, ReachOut.com asked me to produce animations to integrate with the live action personal stories of the 4 people below. Dealing with issues of stress, sexuality, depression and suicide, and drug and alcohol abuse, the stories needed to be engaging, emotional and not disrespectful to the struggles young people face.
The director, Brendan Cain, asked me to draw the room around world of the our young people in there retelling of hard life situations.
Using Illustrator, I took stills from each of the shots, drew the room around the shots and then brought these into After Effects. As these scenes were shot on a white cyclorama I was able to very simply use a luma track matte of the live action video to mask the sections of the room blocked by actions and then tidy up the areas that did not mask well. This took particularly long with Amanda’s story, partly due to the fact that she was the first attempt, but also because her scenes are more intricate and complex. Although it is this story and Nick’s struggle with sexuality that I am most happy with the result.
For a basic tutorial on how to use the luma matte check out Track Mattes 101.
I would love to know what you think. Feel free to leave me a comment, or many comments for that matter.
Tech Specs:
Graphics produced in Illustrator and animated in After Effects.
Amanda’s Story
Joshua’s Story
Nick’s Story
Magda’s Story
