Curl Co. Productions

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Social Cinemagraphs

10.05.2016 by Hayley Rollason //

Made with the talented Ensemble Australia Sydney team for Mundicare Australia.

It seems to be a burgeoning trend on social media at the moment, especially with social advertising. Cinemagraphs are “still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats and can give the illusion that the viewer is watching an animation” (thanks, Wikipedia). And they are really fun to make!

In this case we used still images, I separated the different layers creating a clean background layer with clone tool in Photoshop, cutting out the midground and foreground content and separating each onto their own layer. From here it is a matter of relayering in After Effects and adding movement with puppet pin tool, position keyframes, layering and feathering light beams and using Trapcode Particular to add the falling leaves and buzzing bugs. For the flames the technique was about layering flame stock, playing with the screen mode and again using Particular to add smoke and embers.With each cinemagraphs

With each cinemagraph having a 2 week run as a Facebook sponsored post, they managed to crack 150,000, 250,000 and 350,000 views.

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Categories // After Effects, Animation, Client Work, Motion Graphics, Portfolio, Social Media, Video, Video Marketing, Web Video Tags // advertising agency, burnaid, cinemagraphs, Ensemble, facebook, facebook advertising, facebook video, instagram, instagram video, mundicare, social media

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“If you are looking for a creative animator who listens and executes every time, Hayley is your person.”


Jason Nealon
Co-founder
Troppolicious

Full recommendations available here

Animation and motion graphics services
2020-10-15T11:39:39+11:00

Jason Nealon
Co-founder
Troppolicious

Full recommendations available here

"If you are looking for a creative animator who listens and executes every time, Hayley is your person."
https://curl.co/testimonials/if-you-are-looking-for-a-creative-animator-who-listens-and-executes-every-time-hayley-is-your-person/

“Hayley brings positivity, professionalism and diligence to every project she works on.”


Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

Animation and motion graphics services
2020-10-15T12:50:01+11:00

Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

"Hayley brings positivity, professionalism and diligence to every project she works on."
https://curl.co/testimonials/hayley-brings-positivity-professionalism-and-diligence-to-every-project-she-works-on/

“we were really impressed with her artistic skills and quality of work”


Rita Francis
AOD Project Officer
QAIHC

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Animation and motion graphics services
2021-08-27T11:17:33+10:00

Rita Francis
AOD Project Officer
QAIHC

Full recommendations available here

"we were really impressed with her artistic skills and quality of work"
https://curl.co/testimonials/we-were-really-impressed-with-her-artistic-skills-and-quality-of-work-2/

“Our expectations were met with a very high standard”


Samuel Carroll
Project Officer
WTMA

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Animation and motion graphics services
2021-08-27T11:22:43+10:00

Samuel Carroll
Project Officer
WTMA

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"Our expectations were met with a very high standard"
https://curl.co/testimonials/our-expectations-were-met-with-a-very-high-standard-2/

“We look forward to working with her again.”


Damien Metcalfe
Head of Design
Q-CTRL

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Animation and motion graphics services
2021-08-27T11:26:40+10:00

Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

"We look forward to working with her again."
https://curl.co/testimonials/we-look-forward-to-working-with-her-again-2/
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