Contacted directly by The Strategy Group, I was tasked with bringing their script, explaining Design Thinking, to life in a short and visually interesting way that was strictly in line with their brand. The intention is for this video to sit online as SEO and value-add free content for those interested and researching the topic. It had to hold longevity and not be dated too quickly so as to get the most out of its potential traffic driving benefits.
Initially one video we found that the concept of Design Thinking is complex enough to earn its own explainer with their case study example to serve as a supplementary video for those wanting to learn more.
Client: The Strategy Group
Direction, Design & Animation: Curl Co. Productions
Music: Premium Beat
What is Design Thinking?