Assisting Supriya Bhonsle and Ensemble Agency to animate these short explainer for ACT Health.
MedicineList+ App Explainer
Contracting for Anvil Media, I recently produced an animated explainer video for MedicineList+. This is a smartphone app to help people by managing their medications and assisting them in talking with medical professionals.
Being an app with a wide variety of use cases, the script was written around 3 key character, Jay, Edith and Sarah. Each character has different conditions, medications, doctors and lifestyles to manage, but with each, the app is a big help. This is clearly communicated through animation as we are able to transplant all aspects of the person’s experiences into a single frame and are therefore able to communicate the benefits in one hit but without overwhelming the viewer.
Along with this 3.5 min version, 4 x 30-second versions were also produced. Separating each of the character stories into a single piece as well as a piece targeting Doctors and medical professionals to encourage them to share the app with their patients.
https://www.youtube.com/watch?v=7dmQU16-7kg
Short Versions
Jay’s story
https://www.youtube.com/watch?v=X2w0c0pQv6I
Sarah’s story
Edith’s story
Dr Leigh’s story
https://www.youtube.com/watch?v=5TxkO3-3IKI
Sheep Industry Projections
Once again contracting with Anvil Media, I was tasked with editing and producing infographics for another Meat and Livestock Australia (MLA) industry projections update. This time for sheep.
In the same style as the last projections (Cattle Industry Projections), this was a straight-to-camera, update from MLA’s Market Information Manager, Ben Thomas, with the infographics and a few cutaways for coverage. Being the same style I used the After Effects template as a style guide, this time building from scratch to significantly cut down render time and processing power needed, as well as allowing for a little more stylistic and timing control. One element of the video that I was particularly proud of was the report spread (at about 2:22 in) which gives the market report PDF a nice fan display and highlights the documents significance to the videos audience.
I was quite happy with the results and whilst not as popular at the Cattle Industry Projections, the video still took centre stage as feature video on MLA’s YouTube channel, sits on the MLA website and was shared via their Facebook page.
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