It seems to be a burgeoning trend on social media at the moment, especially with social advertising. Cinemagraphs are “still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats and can give the illusion that the viewer is watching an animation” (thanks, Wikipedia). And they are really fun to make!
In this case we used still images, I separated the different layers creating a clean background layer with clone tool in Photoshop, cutting out the midground and foreground content and separating each onto their own layer. From here it is a matter of relayering in After Effects and adding movement with puppet pin tool, position keyframes, layering and feathering light beams and using Trapcode Particular to add the falling leaves and buzzing bugs. For the flames the technique was about layering flame stock, playing with the screen mode and again using Particular to add smoke and embers.With each cinemagraphs
With each cinemagraph having a 2 week run as a Facebook sponsored post, they managed to crack 150,000, 250,000 and 350,000 views.