nps medicinewise Archives - Curl Co. Productions

Contracting for Anvil Media, I recently produced an animated explainer video for MedicineList+. This is a smartphone app to help people by managing their medications and assisting them in talking with medical professionals.

Being an app with a wide variety of use cases, the script was written around 3 key character, Jay, Edith and Sarah. Each character has different conditions, medications, doctors and lifestyles to manage, but with each, the app is a big help. This is clearly communicated through animation as we are able to transplant all aspects of the person’s experiences into a single frame and are therefore able to communicate the benefits in one hit but without overwhelming the viewer.

Along with this 3.5 min version, 4 x 30-second versions were also produced. Separating each of the character stories into a single piece as well as a piece targeting Doctors and medical professionals to encourage them to share the app with their patients.

https://www.youtube.com/watch?v=7dmQU16-7kg

Short Versions

Jay’s story

https://www.youtube.com/watch?v=X2w0c0pQv6I

Sarah’s story

Edith’s story

Dr Leigh’s story

https://www.youtube.com/watch?v=5TxkO3-3IKI

This video campaign was aimed at informing and enticing potential candidates to work for NPS MedicineWise, an independent, not-for-profit and evidence-based medical organisation. The client approached me with the project a week or so before the intended shoot dates. As this was when I was still working full time and the shooting was scheduled for during the work week, as well as some shoots interstate, I jumped on as editor and production manager, sourcing and managing production crews in Sydney, Melbourne and Canberra.

A campaign of 11 videos, we meet people in varying roles and different cities within the organisation. Wishing to highlight the rewarding and flexible nature of working arrangements NPS MedicineWise offers the crews interviewed 12 staff members in the colourful and friendly offices.

The crew that we collaborated with includes Ook Tong based in Sydney, Adrian Jackson in Melbourne and Ian Lumsden of Gatecrasher Media in Canberra. All teams were professional and delightful to work with delivering quality content to edit with swiftly, and only glowing feedback coming from the participants and client.

The biggest challenge with this edit was really with initial organisation of the footage, with it being quite a big series and a lot of coverage I had to really ensure the time was taken to import, sort and back up the footage in a clear and helpful way. This made the creative work far easier and quicker. This also meant when it came to client edits it was simple to identify shots and sections based on the interview we were addressing.