Produced whilst employed at IAG Research Centre for the NRMA Insurance and SGIO Insurance brand, this video responds to a remarkable lack of understanding of vehicle safety features, how they work and how to know if you car has them. Wandering around the Newington Marketplace reinforced this with some of the vox pops responses totally off the mark.
This video is a collage of footage collected through years of research by Research Centre.
Shot on Canon DSLRs, GoPros, using a combo of natural lighting and LED light panels.
High speed shot on NAC Memrecam HX-6.
Edited in Final Cut Pro 6 with graphics and animation completed in Adobe Photoshop and After Effects.
Music sourced from Audiomicro.
Voice over by Joel Phillips.
NRMA Insurance Version