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StyleXpose 2012 – Fashion Competition

11.17.2012 by Hayley Rollason //

Having worked on the video series for 2009 StyleXpose Fashion competition I was very excited to once again be involved. This time assisting deeski as a second camera operator, on 5D mark iii.

The night was full of energy from setup, make up and styling right up to the runway show, and the announcement of the winner. With so many inspiring labels it is no wonder deeski was able to produce such an outstanding cut.

Amy Woodhead, founder of styleXpose, is a delight to work with. Always so supportive of the up and coming in both the fashion and media industries. Support, in my experience, encourages creativity. Thanks Amy, and thanks deeski for a great night.

Categories // Camera Work, Client Work, Portfolio, Video, Web Video Tags // 5D Mark III, deeski, Fashion, fashion videography, StyleXpose, videographer

Sarah Sloane: The Rash

06.09.2012 by Hayley Rollason //

Clapper boardEarly 2012 I began writing my major work for my Media Arts & Production course. I knew 2 things, I would use a rhyming couplet structure and I wanted to integrate animation with live action or photography. I was struggling for inspiration whilst I was at work when a friend told me of this horrifying story, I went home and googled the story, very quickly discovering it was an urban legend that surfaced around schoolies and “spring break” time.

SPOILER ALERT: you can check out the original legend on Snopes

Camera rolling
James (Sound recordist) ready to roll

I wrote the script and started working on visuals. As I wrote I imagined the piece with a retro 50s/60s vibe and so I started compiling imagery and drawing characters. This was when I settled on shooting a live action background with character and key props as animations.

Deb (Production Designer) dressing the lounge room
Deb (Production Designer) dressing the lounge room

Deb and I worked together to source a set of amazing pieces of furniture for only a small cost from Mitchell Road Antique and Design Centre. Most notably would be the couch and the TV set. It also so happened that a lot of the furniture Mum had fit the set nicely. Then for smaller items I would consistently visit op shops across Sydney collecting pieces. From here the shooting process seemed to run more-or-less smoothly. We had one person rest on the electric stove dials that had a plastic sandwich tray sitting on it. So we had some toxic smoke, all-in-all not too bad.

Lighting the dingy basement of the UTS Tower building
Lighting the dingy basement of the UTS Tower building

There are a few things that given the chance I would improve, mostly surrounding how I used puppet tool to animate. On top of that, I would have pulled the ISO down on the camera to eliminate some of the grain in some shots. This isn’t dire because of the retro style but it wasn’t intentional and did cause some issues for the colourist.

Since the projects beginning I was planning on entering the 2013 Tropfest, ensuring I included the special item (balloon) and met all other requirements. When entries opened I was quick to enter. When the first round calls were made, I found out Sarah Sloane had been shortlisted. I was ecstatically excited and went about writing up the support material and ordering a Betacam print. In the end I didn’t make the finals, but took this as an opportunity to enter other film festivals, including the Mirabella International Film Festival (shortlisted) and the UST Golden Eye Awards (finalist for animation and production design)

Cast

Narrator/Mother – Chloe Schwank
Doctor – Craig Walker
Sarah Sloane – Emily Gray
Child – Sophie Commissione

Chloe running lines
Chloe (Mother/Narrator) running lines
Craig (Doctor) goofing around in the recording studio
Craig (Doctor) goofing around in the recording studio
Emily Gray in the studio - Voice of Sarah Sloane
Emily (Sarah Sloane) showing off in the recording studio
Sophie having a go on the clapper
Sophie having a go on the clapper

Crew

Writer/Director/Animator/Sound Design – Hayley Rollason
Producer – Sarah Louden
Assisting Producer – Katherine France
Production Design – Deborah Sovierzoski
Script Editor – Ena Markovich
Camera Assistant – Hannah Barkley
Sound Recordist – James Rollason
Runner – Tim Rollason
Production Stills – Urszula Czarnota
Colourist – Rachel Simpson
Assistant Animators – Greta Coll, Renee Petropolous & Kathryn Petropolous

Setting up the basement shot
Setting up the basement shot
Sarah Louden (Producer) chilling on the set couch
Sarah (Producer) chilling on the set couch
Deb (Production Designer) dressing the bathroom
Deb (Production Designer) dressing the bathroom
Hannah (Assistant Camera) ready to clapper
Hannah (Assistant Camera) ready to clapper

Categories // After Effects, Animation, Art Department, Camera Work, Editing, Portfolio, Uni Work, Video Tags // 1960s, 5D Mark III, animation, Illustrator, production stills, puppet tool, retro, Sarah Sloane, Tropfest, UTS

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“If you are looking for a creative animator who listens and executes every time, Hayley is your person.”


Jason Nealon
Co-founder
Troppolicious

Full recommendations available here

Animation and motion graphics services
2020-10-15T11:39:39+11:00

Jason Nealon
Co-founder
Troppolicious

Full recommendations available here

"If you are looking for a creative animator who listens and executes every time, Hayley is your person."
https://curl.co/testimonials/if-you-are-looking-for-a-creative-animator-who-listens-and-executes-every-time-hayley-is-your-person/

“Hayley brings positivity, professionalism and diligence to every project she works on.”


Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

Animation and motion graphics services
2020-10-15T12:50:01+11:00

Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

"Hayley brings positivity, professionalism and diligence to every project she works on."
https://curl.co/testimonials/hayley-brings-positivity-professionalism-and-diligence-to-every-project-she-works-on/

“we were really impressed with her artistic skills and quality of work”


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AOD Project Officer
QAIHC

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2021-08-27T11:17:33+10:00

Rita Francis
AOD Project Officer
QAIHC

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"we were really impressed with her artistic skills and quality of work"
https://curl.co/testimonials/we-were-really-impressed-with-her-artistic-skills-and-quality-of-work-2/

“Our expectations were met with a very high standard”


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WTMA

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2021-08-27T11:22:43+10:00

Samuel Carroll
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WTMA

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"Our expectations were met with a very high standard"
https://curl.co/testimonials/our-expectations-were-met-with-a-very-high-standard-2/

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Q-CTRL

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2021-08-27T11:26:40+10:00

Damien Metcalfe
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Q-CTRL

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"We look forward to working with her again."
https://curl.co/testimonials/we-look-forward-to-working-with-her-again-2/
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