Motion Graphics Archives - Page 14 of 15

Autonomous Emergency Braking

11.14.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre, this video was produced to accompany a media release regarding Autonomous Emergency Braking and the premium price reduction launched by NRMA Insurance for cars where the technology functions well and is standard. See an example media response here.

As a small explainer that was launched on YouTube and internally, it was mostly a matter of using the content of the media package. To add some more interest we green screened Robert McDonald, NRMA Insurance Research Manager, and incorporated shots of toy cars that also have AEB.

Tech Specs:
Shot on Canon DSLR and Sony EX1r with a combo of natural and LED light panels.
Edited in Adobe Premiere Pro, keying and graphics were produced and animated in After Effects.
Voice over by Joel Phillips.
Music sourced from AudioMicro.

https://www.youtube.com/watch?v=-XWkzPg8Nps

ReachOut.com Virtual Tour

11.11.2014 by Hayley Rollason //

ReachOut.com recently produced a virtual tour of their services. Doing such great work, it is important to share with people how to access their help. What good is their assistance if those that need it cannot find it. Being hosted by Brendan Cowell, the ReachOut.com Ambassador, should certainly help them get noticed.

I was asked to produced the motion graphics. Using basic After Effects I was able to put together the introductory animations along with the infographics and visual aids to Brendan’s explainer.

Alongside this virtual tour were 4 personal stories of situations in which ReachOut.com helps young people struggling with stress, sexuality, alcoholism and drug abuse, as well as depression and suicide. I was able to produced the animations for these videos too.

Safety Features

03.26.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre for the NRMA Insurance and SGIO Insurance brand, this video responds to a remarkable lack of understanding of vehicle safety features, how they work and how to know if you car has them. Wandering around the Newington Marketplace reinforced this with some of the vox pops responses totally off the mark.

This video is a collage of footage collected through years of research by Research Centre.

Tech Specs:
Shot on Canon DSLRs, GoPros, using a combo of natural lighting and LED light panels.
High speed shot on NAC Memrecam HX-6.
Edited in Final Cut Pro 6 with graphics and animation completed in Adobe Photoshop and After Effects.
Music sourced from Audiomicro.
Voice over by Joel Phillips.

SGIO Version
https://www.youtube.com/watch?v=RksLjI6uxNQ

NRMA Insurance Version
https://www.youtube.com/watch?v=GCNcgivDDMg

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