Curl Co. Productions

Freelance animation, illustration & motion design

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ReachOut.com Personal Stories

11.09.2014 by Hayley Rollason //

Alongside the virtual tour, hosted by Brendan Cowell, ReachOut.com asked me to produce animations to integrate with the live action personal stories of the 4 people below. Dealing with issues of stress, sexuality, depression and suicide, and drug and alcohol abuse, the stories needed to be engaging, emotional and not disrespectful to the struggles young people face.

The director, Brendan Cain, asked me to draw the room around world of the our young people in there retelling of hard life situations.

Using Illustrator, I took stills from each of the shots, drew the room around the shots and then brought these into After Effects. As these scenes were shot on a white cyclorama I was able to very simply use a luma track matte of the live action video to mask the sections of the room blocked by actions and then tidy up the areas that did not mask well. This took particularly long with Amanda’s story, partly due to the fact that she was the first attempt, but also because her scenes are more intricate and complex. Although it is this story and Nick’s struggle with sexuality that I am most happy with the result.

For a basic tutorial on how to use the luma matte check out Track Mattes 101.

I would love to know what you think. Feel free to leave me a comment, or many comments for that matter.

Tech Specs:
Graphics produced in Illustrator and animated in After Effects.

Amanda’s Story

 

Joshua’s Story

 

Nick’s Story

 

Magda’s Story

Categories // After Effects, Animation, Client Work, Portfolio, Video, Web Video Tags // after effects, animation, Illustrator, motion graphics, Personal Stories, ReachOut.com, track matte

Awakening – Fashion Collection

05.17.2014 by Hayley Rollason //

Assisting Deb of Deeski with second camera operation for Plague of Man and the Awakening Collection SS2014 fashion shoot. Designer Madison Tyler creates a dark but feminine range contrasting delicate white with dark vegan leather.

Shooting on Bronte Beach from sunset and into the night, the endless black of the moonlit ocean and the slick, shimmering seaside rocks gave quite a setting. As the night progressed and the tide came in we constantly had to move our gear up the beach. By the end of the evening the poor model had been frozen, wet, sandy and mildly stung by a blue bottle.

Despite the struggles the results are quite spectacular. Deb’s rhythm and use of music really pull the shoot together. I really love shooting for fashion and hope to get more into the post side of things in the coming years.

Tech Specs:
Shot on Canon 5D Mark III using small LED lights.

Categories // Camera Work, Client Work, Portfolio, Video, Web Video Tags // 5D Mark III, deesk, Fashion, fashion videography, Plague of Man

Purina Petlife Roadie

05.17.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre, this video came out of the Dog Safety Harness media release and a testing relationship between Purina and Research Centre. After NRMA Insurance endorsed the Purina Petlife Roadie it made sense for Purina to enlist the Audio Visual team to produce their promotional video.

With a collaborative scripting process between Purina and Research Centre, my colleague and I went about sourcing and scheduling shooting with willing dog owners. The dogs where quite adorable and in general easy to work with. There was one exception, the pug! A manic little fur ball, he managed to get himself tangled in the harness, sending a cloud of fur through my colleagues car filling the remaining shots with a haze of hair.

This video is one of my favourites that I have been involved with whilst at Research Centre. A validating part of that may have something to do with the incredible view count that this video has, 436,479 as of June 2015. I was even YouTubing “funny cat videos” one day and this came up as an advert. How exciting!

Purina_YouTube

My colleague took on the editing of this video and in the end three versions were produced, one for Purina to use internally, a one min version and a 1.5 min version, the shorter one is the one with 400,00+ views. We were told that following the media release and the launch of this video campaign, Purina Petlife Roadie was selling out across Australia. A great result, a great production to be apart of and one everyone should be proud of.

Tech Specs:
Shot on Canon DSLR with a combination of natural light and LED light panels.
High speed footage shot with the assistance of Mac Image on the NAC Memrecam HX-6.
Edited in Adobe Premiere Pro with graphics, animations and rotoscoping produced in After Effects.
Voice over by Joel Phillips.
Music sourced from AudioMicro.

https://www.youtube.com/watch?v=E-eXWiN-XBM

Categories // Camera Work, Highspeed, IAG Work, Portfolio, Video, Web Video Tags // 7D, Macs Image, NAC Memrecam HX-6, Nestlé, NRMA Insurance, Petlife Roadie, Purina, Roadie

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Feedback

“Our expectations were met with a very high standard”


Samuel Carroll
Project Officer
WTMA

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:22:43+10:00

Samuel Carroll
Project Officer
WTMA

Full recommendations available here

"Our expectations were met with a very high standard"
https://curl.co/testimonials/our-expectations-were-met-with-a-very-high-standard-2/

“We look forward to working with her again.”


Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:26:40+10:00

Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

"We look forward to working with her again."
https://curl.co/testimonials/we-look-forward-to-working-with-her-again-2/

“Hayley’s great animation and storytelling”


Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:07:29+11:00

Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

I really appreciated working with Hayley and found that Hayley understood the brief from the get go and brought along great ideas to the storyboarding and creative process.
https://curl.co/testimonials/hayleys-great-animation-and-storytelling/

“She brings to any project both her creative editing & graphic design”


Michael Neil-Smith
Creative Director
Anvil Media

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:10:42+11:00

Michael Neil-Smith
Creative Director
Anvil Media

Full recommendations available here

She brings to any project both her creative editing & graphic design but also an organisational and project management rigour that we value very highly. She takes the time to understand the content and delivers within our, sometimes tight, schedules.
https://curl.co/testimonials/she-brings-to-any-project-both-her-creative-editing-graphic-design/

“She’s professional, creative and a pleasure to partner with”


Janine Marin
Director - Digital Marketer
JanineMarin.com.au

Full recommendations available here

Animation and motion graphics services
2017-03-31T10:52:55+11:00

Janine Marin
Director - Digital Marketer
JanineMarin.com.au

Full recommendations available here

She helped visualise exactly what I wanted and even though we were in 2 different states, working with her was seamless.
https://curl.co/testimonials/shes-professional-creative-and-a-pleasure-to-partner-with/
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