Curl Co. Productions

Freelance animation, illustration & motion design

AMI Safety Series Rebrand

by //

Produced whilst employed at IAG Research Centre, this series was a rebrand of previous advocacy videos produced for other IAG brands and refreshed for New Zealand audiences. With a bright and cute look, most of the work surrounded adapting the animations and motion graphics to fit the look and feel of AMI. Swapping out the clean science look of RACV or the friendly, trendy NRMA Insurance for bouncing bright yellow speech bubbles.

As there was a tight deadline for this project and some scripting to accompany, reflecting law differences between Australian and NZ, so we spread out the rebrands across myself, my colleague and a contractor that assisted with projects from time-to-time. We set out how we were approaching the branding first, in order to maintain consistency across the series.

Recruitment campaign

by //

This video campaign was aimed at informing and enticing potential candidates to work for NPS MedicineWise, an independent, not-for-profit and evidence-based medical organisation. The client approached me with the project a week or so before the intended shoot dates. As this was when I was still working full time and the shooting was scheduled for during the work week, as well as some shoots interstate, I jumped on as editor and production manager, sourcing and managing production crews in Sydney, Melbourne and Canberra.

A campaign of 11 videos, we meet people in varying roles and different cities within the organisation. Wishing to highlight the rewarding and flexible nature of working arrangements NPS MedicineWise offers the crews interviewed 12 staff members in the colourful and friendly offices.

The crew that we collaborated with includes Ook Tong based in Sydney, Adrian Jackson in Melbourne and Ian Lumsden of Gatecrasher Media in Canberra. All teams were professional and delightful to work with delivering quality content to edit with swiftly, and only glowing feedback coming from the participants and client.

The biggest challenge with this edit was really with initial organisation of the footage, with it being quite a big series and a lot of coverage I had to really ensure the time was taken to import, sort and back up the footage in a clear and helpful way. This made the creative work far easier and quicker. This also meant when it came to client edits it was simple to identify shots and sections based on the interview we were addressing.

TECH SPECS:

 

 

Lights on and be seen

by //

Produced whilst employed at IAG Research Centre for the NRMA Insurance brand this video is a guide on how to use you headlights. With tips around when to turn them on and how automatic and daytime running lights affect this.

Primarily my colleagues job, I was assisted with script writing, on hand to assist with camera and driving on set, and gave feedback through the edit process.

This work was released on YouTube alongside a broadcast media release for Channel 7 News.

Tech Specs:
Shot on Canon DSLRs and GoPros, using a combo of natural lighting and LED light panels.
Edited in Adobe Premiere Pro with graphics and animation completed in Adobe Illustrator and After Effects.
Music sourced from Premium Beats.
Voice over by Joel Phillips.

https://www.youtube.com/watch?v=mb2yAtRmtRk

Automatic lights putting drivers in danger – watch now

Recent Posts