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Artesian Branding Kit

12.12.2016 by Hayley Rollason //

Working with the delightful and talented team at Young Wisdom, I was tasked with developing and animating branding kit for use in an online video campaign for Artesian Investment Manager.

Artesian animated logo
Artesian animated logo

With no style guide, branding and inspiration was pulled entirely from the Artesian website, and so the pinstripe titles were born. As part of the package 2 full frame title screens were developed, a social call to action, a lower third and then a suite of animated logos for use across various scenarios, including a partner logo lock up. Given the brand enjoys a range of colours in their pallet the kit also enjoyed a range of colours and the built in option for the editor to change the colours appropriately, as the brand developed, and even opt for a transparent background for pairing with footage, as was ultimately chosen for the below examples.

Colour picker for motion graphics branding kit
Colour selector for Artesian branding kit

This is certainly not the first time I have used After Effects to develop a brand kit for an editor to use, but this is the first time I went into using expressions to tie the assets to controllers to allow After Effects novices to easily make text, size and colour, changes after project handover.

The next area of focus  in the branding kit realm is setting up edit options in Premiere when the files are dynamically linked. I have been dying to get into it and now seems like a good time.

Categories // After Effects, Branding Kit, Client Work, Motion Graphics, Motion Graphics, Portfolio, Video, Web Video Tags // after effects, artesian invest, branding kit, cairns, expressions, motion designer, motion graphics, video branding kit, video marketing, web video, young wisdom

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“Hayley’s great animation and storytelling”


Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:07:29+11:00

Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

I really appreciated working with Hayley and found that Hayley understood the brief from the get go and brought along great ideas to the storyboarding and creative process.
https://curl.co/testimonials/hayleys-great-animation-and-storytelling/

“She brings to any project both her creative editing & graphic design”


Michael Neil-Smith
Creative Director
Anvil Media

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:10:42+11:00

Michael Neil-Smith
Creative Director
Anvil Media

Full recommendations available here

She brings to any project both her creative editing & graphic design but also an organisational and project management rigour that we value very highly. She takes the time to understand the content and delivers within our, sometimes tight, schedules.
https://curl.co/testimonials/she-brings-to-any-project-both-her-creative-editing-graphic-design/

“She’s professional, creative and a pleasure to partner with”


Janine Marin
Director - Digital Marketer
JanineMarin.com.au

Full recommendations available here

Animation and motion graphics services
2017-03-31T10:52:55+11:00

Janine Marin
Director - Digital Marketer
JanineMarin.com.au

Full recommendations available here

She helped visualise exactly what I wanted and even though we were in 2 different states, working with her was seamless.
https://curl.co/testimonials/shes-professional-creative-and-a-pleasure-to-partner-with/

“I am beyond thrilled with the work Hayley created and the results we achieved”


Emma Mazur
Owner
Manflower Co

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Animation and motion graphics services
2017-08-15T19:53:15+10:00

Emma Mazur
Owner
Manflower Co

Full recommendations available here

"I am beyond thrilled with the work Hayley created and the results we achieved"
https://curl.co/testimonials/i-am-beyond-thrilled-with-the-work-hayley-created-and-the-results-we-achieved/

“I would recommend Hayley for anyone who need to build an explainer video quickly with exceptional quality.”


Tamara Rozentals
Digital Marketing Manager
GiveEasy

Full recommendations available here

Animation and motion graphics services
2017-08-21T12:49:55+10:00

Tamara Rozentals
Digital Marketing Manager
GiveEasy

Full recommendations available here

"I would recommend Hayley for anyone who need to build an explainer video quickly with exceptional quality."
https://curl.co/testimonials/i-would-recommend-hayley-for-anyone-who-need-to-build-an-explainer-video-quickly-with-exceptional-quality/
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