Curl Co. Productions

Freelance animation, illustration & motion design

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Chatterbox Branding Kit

08.22.2017 by Hayley Rollason //

Working with the delightful and talented team at Young Wisdom, I was tasked with developing and animating branding kit for use in an online video campaign for the Chatterbox project run by Masters Academy.

With a basic style guide, this was the starting point for developing a look and feel. As part of the package a full frame title screen was developed, along with a social call to action, a lower third, various text overlays, animated logos and scribble style name titles for the key teachers and speakers in the Chatterbox program. These reflected the program with little graphics of microphones and lecterns but also reflected the person’s interests. For example, you can see in Ellen’s name overlay symbols of her interest in theatre with drama masks and stage lights. This kit was produced for use across various scenarios.

Ellen scribble text title
Personalised scribble name overlays

This project gave me my first proper opportunity to play with the new Essential Graphics feature in Premiere and After Effects, allowing the editor to make changes to the text, colour and sizing directly in Premiere Pro. As it is still early days for this feature I still had to mess with some expressions to allow sizing to play well in Essential Graphics, but if it means the editor can avoid the back-and-forth between AE and PrProj then it is well worth it.

Categories // After Effects, Animation, Branding Kit, Client Work, Motion Graphics, Motion Graphics, Portfolio, Social Media, Video, Video Marketing, Web Video Tags // adobe after effects, ae, after effects, animation, branding kit, cairns animation, Cairns motion design, cairns motion graphics, call to action, Chatterbox, Masters Academy, mograph, motion graphics, scribble text, social call to action, Title overlays, video marketing, video traffic, young wisdom, youtube

Artesian Branding Kit

12.12.2016 by Hayley Rollason //

Working with the delightful and talented team at Young Wisdom, I was tasked with developing and animating branding kit for use in an online video campaign for Artesian Investment Manager.

Artesian animated logo
Artesian animated logo

With no style guide, branding and inspiration was pulled entirely from the Artesian website, and so the pinstripe titles were born. As part of the package 2 full frame title screens were developed, a social call to action, a lower third and then a suite of animated logos for use across various scenarios, including a partner logo lock up. Given the brand enjoys a range of colours in their pallet the kit also enjoyed a range of colours and the built in option for the editor to change the colours appropriately, as the brand developed, and even opt for a transparent background for pairing with footage, as was ultimately chosen for the below examples.

Colour picker for motion graphics branding kit
Colour selector for Artesian branding kit

This is certainly not the first time I have used After Effects to develop a brand kit for an editor to use, but this is the first time I went into using expressions to tie the assets to controllers to allow After Effects novices to easily make text, size and colour, changes after project handover.

The next area of focus  in the branding kit realm is setting up edit options in Premiere when the files are dynamically linked. I have been dying to get into it and now seems like a good time.

Categories // After Effects, Branding Kit, Client Work, Motion Graphics, Motion Graphics, Portfolio, Video, Web Video Tags // after effects, artesian invest, branding kit, cairns, expressions, motion designer, motion graphics, video branding kit, video marketing, web video, young wisdom

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“Hayley brings positivity, professionalism and diligence to every project she works on.”


Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

Animation and motion graphics services
2020-10-15T12:50:01+11:00

Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

"Hayley brings positivity, professionalism and diligence to every project she works on."
https://curl.co/testimonials/hayley-brings-positivity-professionalism-and-diligence-to-every-project-she-works-on/

“we were really impressed with her artistic skills and quality of work”


Rita Francis
AOD Project Officer
QAIHC

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:17:33+10:00

Rita Francis
AOD Project Officer
QAIHC

Full recommendations available here

"we were really impressed with her artistic skills and quality of work"
https://curl.co/testimonials/we-were-really-impressed-with-her-artistic-skills-and-quality-of-work-2/

“Our expectations were met with a very high standard”


Samuel Carroll
Project Officer
WTMA

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:22:43+10:00

Samuel Carroll
Project Officer
WTMA

Full recommendations available here

"Our expectations were met with a very high standard"
https://curl.co/testimonials/our-expectations-were-met-with-a-very-high-standard-2/

“We look forward to working with her again.”


Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:26:40+10:00

Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

"We look forward to working with her again."
https://curl.co/testimonials/we-look-forward-to-working-with-her-again-2/

“Hayley’s great animation and storytelling”


Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:07:29+11:00

Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

I really appreciated working with Hayley and found that Hayley understood the brief from the get go and brought along great ideas to the storyboarding and creative process.
https://curl.co/testimonials/hayleys-great-animation-and-storytelling/
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