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Lane Filtering

11.12.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre these NRMA Insurance videos take a look at the introduction of motorcycle lane filtering laws in NSW. Informing viewers on the laws and highlighting some dangers and risks associated with lane filtering. As this is a new law versions were produced targeted at motorcycle riders and one for car drivers.

Collaboratively produced, my colleague and I both set about shooting and then separated in post with one taking the motorcycle version and the other the car version, I took on the motorcycle version. There was overlap in the animations and in these parts we again worked together.

As this type of video requires ‘catching’ people in the act of doing the wrong thing shooting took an enormous amount of time, driving around and trolling through hours of on-car action cam footage.

Tech Specs:
Shot on a combo Canon DSLR, GoPro and Drift Cam in entirely natural light.
Edited in Adobe Premiere Pro with graphics and animations produced in Illustrator and After Effects.
Voice over by Joel Philips.
Music sourced from AudioMicro.

I am in this one but you would never guess which one is me.

Motorcycle Version

 

Car Version

Categories // Animation, Camera Work, Editing, IAG Work, Portfolio, Video, Web Video Tags // 7D, drift cam, GoPro, lane filtering, motorcycle, NRMA Insurance

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“Hayley brings positivity, professionalism and diligence to every project she works on.”


Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

Animation and motion graphics services
2020-10-15T12:50:01+11:00

Rachel Hogan
Visual Content Producer
IAG

Full recommendations available here

"Hayley brings positivity, professionalism and diligence to every project she works on."
https://curl.co/testimonials/hayley-brings-positivity-professionalism-and-diligence-to-every-project-she-works-on/

“we were really impressed with her artistic skills and quality of work”


Rita Francis
AOD Project Officer
QAIHC

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Animation and motion graphics services
2021-08-27T11:17:33+10:00

Rita Francis
AOD Project Officer
QAIHC

Full recommendations available here

"we were really impressed with her artistic skills and quality of work"
https://curl.co/testimonials/we-were-really-impressed-with-her-artistic-skills-and-quality-of-work-2/

“Our expectations were met with a very high standard”


Samuel Carroll
Project Officer
WTMA

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Animation and motion graphics services
2021-08-27T11:22:43+10:00

Samuel Carroll
Project Officer
WTMA

Full recommendations available here

"Our expectations were met with a very high standard"
https://curl.co/testimonials/our-expectations-were-met-with-a-very-high-standard-2/

“We look forward to working with her again.”


Damien Metcalfe
Head of Design
Q-CTRL

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Animation and motion graphics services
2021-08-27T11:26:40+10:00

Damien Metcalfe
Head of Design
Q-CTRL

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"We look forward to working with her again."
https://curl.co/testimonials/we-look-forward-to-working-with-her-again-2/

“Hayley’s great animation and storytelling”


Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

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Animation and motion graphics services
2017-01-19T18:07:29+11:00

Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

I really appreciated working with Hayley and found that Hayley understood the brief from the get go and brought along great ideas to the storyboarding and creative process.
https://curl.co/testimonials/hayleys-great-animation-and-storytelling/
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