NRMA Insurance Archives - Page 3 of 5

Shiny Side Up

11.21.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre, this NRMA Insurance video offers a few tips and tricks for new riders to prevent you motorcycle from tipping over, a common problem for inexperienced riders which can cause big damage.

This video was launched on YouTube and alongside the Barinageddon campaign.

Tech Specs:
Shot on a combination of Sony EX1r and Canon DSLR with natural lighting.
Edited in FCP7 with graphics and titles created in After Effects.
Voice over by Diane De Zylva.
Music sourced from AudioMicro.

Autonomous Emergency Braking

11.14.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre, this video was produced to accompany a media release regarding Autonomous Emergency Braking and the premium price reduction launched by NRMA Insurance for cars where the technology functions well and is standard. See an example media response here.

As a small explainer that was launched on YouTube and internally, it was mostly a matter of using the content of the media package. To add some more interest we green screened Robert McDonald, NRMA Insurance Research Manager, and incorporated shots of toy cars that also have AEB.

Tech Specs:
Shot on Canon DSLR and Sony EX1r with a combo of natural and LED light panels.
Edited in Adobe Premiere Pro, keying and graphics were produced and animated in After Effects.
Voice over by Joel Phillips.
Music sourced from AudioMicro.

https://www.youtube.com/watch?v=-XWkzPg8Nps

Lane Filtering

11.12.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre these NRMA Insurance videos take a look at the introduction of motorcycle lane filtering laws in NSW. Informing viewers on the laws and highlighting some dangers and risks associated with lane filtering. As this is a new law versions were produced targeted at motorcycle riders and one for car drivers.

Collaboratively produced, my colleague and I both set about shooting and then separated in post with one taking the motorcycle version and the other the car version, I took on the motorcycle version. There was overlap in the animations and in these parts we again worked together.

As this type of video requires ‘catching’ people in the act of doing the wrong thing shooting took an enormous amount of time, driving around and trolling through hours of on-car action cam footage.

Tech Specs:
Shot on a combo Canon DSLR, GoPro and Drift Cam in entirely natural light.
Edited in Adobe Premiere Pro with graphics and animations produced in Illustrator and After Effects.
Voice over by Joel Philips.
Music sourced from AudioMicro.

I am in this one but you would never guess which one is me.

Motorcycle Version

https://www.youtube.com/watch?v=a8AQdVo7Vqg

Car Version

https://www.youtube.com/watch?v=KQi-g-9mY8I

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