Curl Co. Productions

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Autonomous Emergency Braking

11.14.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre, this video was produced to accompany a media release regarding Autonomous Emergency Braking and the premium price reduction launched by NRMA Insurance for cars where the technology functions well and is standard. See an example media response here.

As a small explainer that was launched on YouTube and internally, it was mostly a matter of using the content of the media package. To add some more interest we green screened Robert McDonald, NRMA Insurance Research Manager, and incorporated shots of toy cars that also have AEB.

Tech Specs:
Shot on Canon DSLR and Sony EX1r with a combo of natural and LED light panels.
Edited in Adobe Premiere Pro, keying and graphics were produced and animated in After Effects.
Voice over by Joel Phillips.
Music sourced from AudioMicro.

https://www.youtube.com/watch?v=-XWkzPg8Nps

Categories // After Effects, Camera Work, Editing, IAG Work, Motion Graphics, Portfolio, Video, Web Video Tags // 7D, Green Screen, NRMA Insurance, Sony Ex1r

Lane Filtering

11.12.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre these NRMA Insurance videos take a look at the introduction of motorcycle lane filtering laws in NSW. Informing viewers on the laws and highlighting some dangers and risks associated with lane filtering. As this is a new law versions were produced targeted at motorcycle riders and one for car drivers.

Collaboratively produced, my colleague and I both set about shooting and then separated in post with one taking the motorcycle version and the other the car version, I took on the motorcycle version. There was overlap in the animations and in these parts we again worked together.

As this type of video requires ‘catching’ people in the act of doing the wrong thing shooting took an enormous amount of time, driving around and trolling through hours of on-car action cam footage.

Tech Specs:
Shot on a combo Canon DSLR, GoPro and Drift Cam in entirely natural light.
Edited in Adobe Premiere Pro with graphics and animations produced in Illustrator and After Effects.
Voice over by Joel Philips.
Music sourced from AudioMicro.

I am in this one but you would never guess which one is me.

Motorcycle Version

https://www.youtube.com/watch?v=a8AQdVo7Vqg

 

Car Version

https://www.youtube.com/watch?v=KQi-g-9mY8I

Categories // Animation, Camera Work, Editing, IAG Work, Portfolio, Video, Web Video Tags // 7D, drift cam, GoPro, lane filtering, motorcycle, NRMA Insurance

Safety Features

03.26.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre for the NRMA Insurance and SGIO Insurance brand, this video responds to a remarkable lack of understanding of vehicle safety features, how they work and how to know if you car has them. Wandering around the Newington Marketplace reinforced this with some of the vox pops responses totally off the mark.

This video is a collage of footage collected through years of research by Research Centre.

Tech Specs:
Shot on Canon DSLRs, GoPros, using a combo of natural lighting and LED light panels.
High speed shot on NAC Memrecam HX-6.
Edited in Final Cut Pro 6 with graphics and animation completed in Adobe Photoshop and After Effects.
Music sourced from Audiomicro.
Voice over by Joel Phillips.

 

SGIO Version
https://www.youtube.com/watch?v=RksLjI6uxNQ

NRMA Insurance Version
https://www.youtube.com/watch?v=GCNcgivDDMg

Categories // Animation, Camera Work, Editing, Highspeed, IAG Work, Motion Graphics, Portfolio, Video, Web Video Tags // 7D, GoPro, NRMA Insurance

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Feedback

“Our expectations were met with a very high standard”


Samuel Carroll
Project Officer
WTMA

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:22:43+10:00

Samuel Carroll
Project Officer
WTMA

Full recommendations available here

"Our expectations were met with a very high standard"
https://curl.co/testimonials/our-expectations-were-met-with-a-very-high-standard-2/

“We look forward to working with her again.”


Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

Animation and motion graphics services
2021-08-27T11:26:40+10:00

Damien Metcalfe
Head of Design
Q-CTRL

Full recommendations available here

"We look forward to working with her again."
https://curl.co/testimonials/we-look-forward-to-working-with-her-again-2/

“Hayley’s great animation and storytelling”


Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:07:29+11:00

Jayne Goodman
Insights Manager - Customer Strategy
News Corp Australia

Full recommendations available here

I really appreciated working with Hayley and found that Hayley understood the brief from the get go and brought along great ideas to the storyboarding and creative process.
https://curl.co/testimonials/hayleys-great-animation-and-storytelling/

“She brings to any project both her creative editing & graphic design”


Michael Neil-Smith
Creative Director
Anvil Media

Full recommendations available here

Animation and motion graphics services
2017-01-19T18:10:42+11:00

Michael Neil-Smith
Creative Director
Anvil Media

Full recommendations available here

She brings to any project both her creative editing & graphic design but also an organisational and project management rigour that we value very highly. She takes the time to understand the content and delivers within our, sometimes tight, schedules.
https://curl.co/testimonials/she-brings-to-any-project-both-her-creative-editing-graphic-design/

“She’s professional, creative and a pleasure to partner with”


Janine Marin
Director - Digital Marketer
JanineMarin.com.au

Full recommendations available here

Animation and motion graphics services
2017-03-31T10:52:55+11:00

Janine Marin
Director - Digital Marketer
JanineMarin.com.au

Full recommendations available here

She helped visualise exactly what I wanted and even though we were in 2 different states, working with her was seamless.
https://curl.co/testimonials/shes-professional-creative-and-a-pleasure-to-partner-with/
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