IAG Work Archives - Page 4 of 5 - Curl Co. Productions

Autonomous Emergency Braking

11.14.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre, this video was produced to accompany a media release regarding Autonomous Emergency Braking and the premium price reduction launched by NRMA Insurance for cars where the technology functions well and is standard. See an example media response here.

As a small explainer that was launched on YouTube and internally, it was mostly a matter of using the content of the media package. To add some more interest we green screened Robert McDonald, NRMA Insurance Research Manager, and incorporated shots of toy cars that also have AEB.

Tech Specs:
Shot on Canon DSLR and Sony EX1r with a combo of natural and LED light panels.
Edited in Adobe Premiere Pro, keying and graphics were produced and animated in After Effects.
Voice over by Joel Phillips.
Music sourced from AudioMicro.

https://www.youtube.com/watch?v=-XWkzPg8Nps

Lane Filtering

11.12.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre these NRMA Insurance videos take a look at the introduction of motorcycle lane filtering laws in NSW. Informing viewers on the laws and highlighting some dangers and risks associated with lane filtering. As this is a new law versions were produced targeted at motorcycle riders and one for car drivers.

Collaboratively produced, my colleague and I both set about shooting and then separated in post with one taking the motorcycle version and the other the car version, I took on the motorcycle version. There was overlap in the animations and in these parts we again worked together.

As this type of video requires ‘catching’ people in the act of doing the wrong thing shooting took an enormous amount of time, driving around and trolling through hours of on-car action cam footage.

Tech Specs:
Shot on a combo Canon DSLR, GoPro and Drift Cam in entirely natural light.
Edited in Adobe Premiere Pro with graphics and animations produced in Illustrator and After Effects.
Voice over by Joel Philips.
Music sourced from AudioMicro.

I am in this one but you would never guess which one is me.

Motorcycle Version

https://www.youtube.com/watch?v=a8AQdVo7Vqg

Car Version

https://www.youtube.com/watch?v=KQi-g-9mY8I

Purina Petlife Roadie

05.17.2014 by Hayley Rollason //

Produced whilst employed at IAG Research Centre, this video came out of the Dog Safety Harness media release and a testing relationship between Purina and Research Centre. After NRMA Insurance endorsed the Purina Petlife Roadie it made sense for Purina to enlist the Audio Visual team to produce their promotional video.

With a collaborative scripting process between Purina and Research Centre, my colleague and I went about sourcing and scheduling shooting with willing dog owners. The dogs where quite adorable and in general easy to work with. There was one exception, the pug! A manic little fur ball, he managed to get himself tangled in the harness, sending a cloud of fur through my colleagues car filling the remaining shots with a haze of hair.

This video is one of my favourites that I have been involved with whilst at Research Centre. A validating part of that may have something to do with the incredible view count that this video has, 436,479 as of June 2015. I was even YouTubing “funny cat videos” one day and this came up as an advert. How exciting!

My colleague took on the editing of this video and in the end three versions were produced, one for Purina to use internally, a one min version and a 1.5 min version, the shorter one is the one with 400,00+ views. We were told that following the media release and the launch of this video campaign, Purina Petlife Roadie was selling out across Australia. A great result, a great production to be apart of and one everyone should be proud of.

Tech Specs:
Shot on Canon DSLR with a combination of natural light and LED light panels.
High speed footage shot with the assistance of Mac Image on the NAC Memrecam HX-6.
Edited in Adobe Premiere Pro with graphics, animations and rotoscoping produced in After Effects.
Voice over by Joel Phillips.
Music sourced from AudioMicro.

https://www.youtube.com/watch?v=E-eXWiN-XBM

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