Produced whilst employed at IAG Research Centre, this series was a rebrand of previous advocacy videos produced for other IAG brands and refreshed for New Zealand audiences. With a bright and cute look, most of the work surrounded adapting the animations and motion graphics to fit the look and feel of AMI. Swapping out the clean science look of RACV or the friendly, trendy NRMA Insurance for bouncing bright yellow speech bubbles.
As there was a tight deadline for this project and some scripting to accompany, reflecting law differences between Australian and NZ, so we spread out the rebrands across myself, my colleague and a contractor that assisted with projects from time-to-time. We set out how we were approaching the branding first, in order to maintain consistency across the series.
